Whitepaper
Issuer Vision 2025

Free White Paper

Technology and other drivers of change are dramatically reshaping consumers’ lives and the environment in which they operate. As a result, banks face a future that challenges them with ever-growing complexity and instability.

To better anticipate and shape the future, Mastercard partnered with Kantar Futures to identify and analyze the changes taking place in the world over the next several years. The objective of this investigation is to understand future uncertainties for consumers, what this means for banks, and explore specific opportunities to prepare for and shape this future. The report identifies these future dynamics:

  • Unleashing uncertainty
  • Need for speed
  • Dynamic identities
  • Cashless society
  • Adaptive retail
  • Privacy pushback
  • Power shift to cities
Read the report today to gain insights into tomorrow’s consumers.


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